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Redesign and Development of Interactive Website for Data-Driven Biopharmaceutical Company

perpetualny.com

Medical

Information technology

Challenges in Website Modernization and Brand Alignment

The existing website lacked interactivity and responsiveness, failed to reflect the company's brand voice, and required a cohesive design system to enhance user engagement and stakeholder alignment.

About the Client

A data-driven biopharmaceutical company focused on developing innovative neuroscience solutions.

Objectives for Website Redesign and Brand Integration

Create a fully responsive and interactive website interface
Align website aesthetics with the company's brand voice through deep research and iterations
Develop a scalable design system for consistent visual identity
Implement agile collaboration processes with cross-functional stakeholders

Core Functionalities and Key Features

Responsive layout for multi-device compatibility
Interactive data visualization components
Dynamic content management system (CMS) integration
Unified design system for typography, color schemes, and UI elements

Technologies Utilized in Implementation

Webflow

Figma

Photoshop

Google Sheets

Non-Functional Requirements

Cross-browser compatibility
Optimized page load performance
Scalable architecture for future updates
Accessible design compliant with WCAG standards

Expected Business Impact of Website Modernization

Enhanced user engagement through interactive elements, improved brand perception via cohesive visual identity, streamlined stakeholder collaboration through agile processes, and increased conversion rates from responsive design.