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Redesign and Development of Immersive CryptoArt Community Website for BitBasel

phenomenonstudio.com

Financial services

Business services

Gaming

Challenges in Representing Brand Identity and Services

Existing website failed to reflect BitBasel's unique value proposition, services for artists/investors, and futuristic digital reality vision. Navigation was unintuitive, and the design lacked immersive elements to engage the target audience in the CryptoArt ecosystem.

About the Client

A Miami-based NFT company that assists artists in selling digital works on crypto exchanges and offers investment opportunities in contemporary art through blockchain technology.

Objectives for Website Redesign

Create a visually striking website that emphasizes BitBasel's unique services and community culture
Develop intuitive navigation for easy access to service blocks (artist promotion, investment opportunities)
Immerse users in a futuristic digital reality through 3D motion design and cyberpunk-inspired aesthetics
Enhance brand awareness and attract new users to the CryptoArt Community

Core Functionalities and Features

Left-side persistent navigation menu with direct access to service blocks
3D animated illustrations of NFT coins and Miami-themed environments
Asymmetric UI components (frames, buttons, text blocks) in cyberpunk style
Mobile-optimized interface with adaptive layouts
Dynamic content sections for event updates and community news

Technology Stack

Next.js

Three.js (3D motion design)

Figma (UI Kit)

SEO optimization tools

System Integrations

Crypto exchange APIs for NFT transactions
Analytics platforms for user behavior tracking

Non-Functional Requirements

Scalable architecture for frequent content updates
High-performance animations with minimal loading times
Cross-browser compatibility and responsive design
Secure user data handling for investor-related services

Expected Business Impact

The redesigned website is projected to increase user engagement by 40%, boost artist onboarding by 30%, and strengthen BitBasel's position as a leading CryptoArt platform through enhanced brand differentiation and immersive user experience.