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The original BFit Mobile app suffered from performance issues, poor user engagement, and limited integration capabilities with wearable devices and the MHCNow platform, hindering its ability to incentivize healthy habits and retain users.
A US-based company specializing in technology-driven health self-management solutions for employer groups, associations, and unions, offering personalized wellness tools and rewards.
The rebuilt BFit Mobile app will drive higher user engagement through improved performance, expand revenue streams via advertising partnerships, and strengthen Benefits Optimization's market position by enabling seamless wellness management for individuals, coaches, and businesses. Integration with MHCNow will enhance data-driven insights, supporting partnerships with healthcare providers and doubling cash flow potential within 6-12 months.