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Real-Time Signal-Based Ad Replacement System Development

spyro-soft.com

Media

Telecommunications

Advertising & marketing

Challenges in Dynamic Ad Insertion for Live Broadcasting

Need for real-time management of SCTE35 signal markers to enable precise ad placement during live broadcasts, address unpredictable content pauses, regional targeting requirements, and emergency content switching while maintaining compliance with broadcasting standards and minimizing viewer disruption.

About the Client

Leading premium television network offering films, series, sports, and live TV across multiple platforms including satellite, cable, IPTV, and OTT

Key Project Goals

Develop Poland's first signal-based ad replacement system from scratch
Enable real-time modification of SCTE35 markers at encoder level
Support dynamic ad insertion during live sports events and breaking news
Implement regional ad targeting capabilities within single national feeds
Ensure 24/7 system reliability and scalability for live broadcast environments

Core System Capabilities

Real-time creation, replacement, and removal of SCTE35 markers
Dynamic ad insertion based on live signal conditions
Regional ad targeting through signal-level marker manipulation
Emergency content switching with marker reconfiguration
Integration with Ateme and other industry-standard encoding tools

Technology Stack Requirements

Java

DevOps automation tools

System Integration Needs

Ateme encoding platform
Major industry-standard broadcast tools

Operational Requirements

Real-time processing with sub-second latency
99.99% system uptime for live broadcasts
Scalable architecture for peak sports event traffic
24/7 monitoring and support capabilities
Adaptive configuration for evolving broadcasting standards

Expected Business Outcomes

Enables monetization of previously unutilized ad slots during live events, increases ad relevance through regional targeting, reduces operational costs through automated marker management, and enhances viewer experience with seamless content transitions during emergencies or schedule changes.