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Real-Time Location-Based Offers Platform for Real Estate and Automotive Industries

brightinventions.pl

Real estate

Automotive

Information technology

Market Challenges in Location-Based Sales Targeting

Inability to effectively target potential buyers with contextually relevant offers based on real-time physical location, resulting in missed sales opportunities and inefficient marketing spend.

About the Client

A technology company specializing in location-based services for real estate and automotive sales

Core Project Goals

Develop a mobile application for real-time location-based offer delivery
Integrate iBeacon technology for precise location tracking
Create a dual-market platform serving both real estate and automotive industries
Enable seamless integration with existing CRM systems
Ensure scalability for nationwide deployment

Platform Functional Requirements

iBeacon-enabled location detection
Real-time push notifications for nearby listings
User preference management dashboard
Multi-tenant platform architecture
Integrated lead capture and tracking

Technology Stack Requirements

iBeacon protocol

React Native for cross-platform mobile development

Node.js backend

AWS cloud infrastructure

MongoDB geospatial database

System Integration Needs

Zillow/MLS API for real estate listings
Carfax/AutoCheck for vehicle data
Salesforce CRM integration
Google Maps API
Payment gateway integration

Performance and Quality Requirements

Sub-500ms location detection latency
Support for 100,000 concurrent users
End-to-end data encryption
99.9% system uptime SLA
Cross-platform compatibility (iOS/Android)

Expected Business Impact

Projected 40% increase in lead conversion rates through contextual targeting, 30% reduction in marketing costs via location-based precision, and establishment of first-mover advantage in the integrated real estate-automotive sales technology market.