Real-Time Location-Based Offer Delivery System Using Beacon Technology for Enhanced Consumer Engagement

Real estate

Automotive

eCommerce

Identifying the Need for Context-Aware Marketing Solutions in Real Estate

The client faces challenges in delivering timely and relevant property offers to prospective buyers and vehicle sales prospects based on their real-time location, resulting in missed engagement opportunities and reduced conversion rates.

About the Client

A mid-sized real estate enterprise aiming to enhance property marketing and client engagement through location-aware digital solutions.

Goals for Developing a Location-Driven Offer Notification Platform

Implement a mobile app capable of detecting user proximity to targeted real estate properties and vehicle sales locations using beacon technology.
Enable automated delivery of personalized real estate and car sales offers based on user location data.
Improve user engagement rates and increase lead conversion by providing timely, relevant notifications.
Achieve real-time data processing with minimal latency to ensure timely offer delivery.
Scale the system to support an expanding user base and multiple location zones.

Core Functional Capabilities for the Location-Based Offer System

Geofence detection via Bluetooth beacons to identify when users enter or exit specific property or vehicle sales zones.
Real-time processing of location data to trigger contextual offer notifications.
Personalized offer management system to curate and deliver relevant listings based on user preferences and location.
User interface for viewing offers, location history, and managing preferences.
Backend dashboard for administrators to manage geofence zones, offers, and monitor engagement metrics.

Technical Frameworks and Architectural Standards for Implementation

Beacon technology (Bluetooth Low Energy) for proximity detection

Mobile development platform with cross-platform support (e.g., React Native or Flutter)

Cloud-based backend infrastructure with scalable serverless components

Real-time data processing mechanisms (e.g., WebSocket, MQTT)

External Systems and Data Sources for Seamless Functionality

Property and vehicle listing databases for offer content
User authentication and profile management systems
Notification services for delivering alerts (push notification platforms)

Performance, Security, and Scalability Standards

System scalability to support up to 10,000 concurrent users
Real-time response latency under 2 seconds for notifications
End-to-end encryption for user data and communication
High availability and fault tolerance for uninterrupted service delivery

Projected Business Benefits and Performance Improvements

The new location-based offer delivery system is expected to increase user engagement by at least 25%, enhance user conversion rates for property and vehicle sales by 15%, and improve the efficiency of targeted marketing efforts through real-time, personalized notifications. Scalability provisions will allow support for growing user demand and expanded geographic zones.