Enhancing User Acquisition for Food Delivery Apps Using App Clip & Instant App Technologies

The client faces challenges in converting potential users into active customers due to reluctance to install full-scale mobile applications, resulting in limited user acquisition and engagement in a highly competitive food delivery market.

A rising food takeout and delivery service startup seeking innovative methods to reduce user hesitancy and expand its customer base through lightweight app experiences.

• Implement lightweight app solutions (such as app clips and instant apps) to facilitate quick access and reduce barriers to app entry.
• Increase initial user engagement and trial by providing seamless, instant access to core functionalities.
• Establish a robust user acquisition channel that improves conversion rates from app engagement to full app installs.
• Enhance overall user experience by reducing app load time and simplifying onboarding processes.
• Achieve measurable improvements in user onboarding metrics, aiming for a significant increase in engagement rates and potential app installs.

• Implementation of lightweight app components (e.g., app clips or instant app modules) to provide quick access to menu browsing and ordering features.
• Deep linking capabilities to support direct navigation from marketing campaigns or shared links.
• Seamless transition from instant app to full application for returning users.
• User session management and analytics to monitor engagement and conversion metrics.
• Integration with core backend systems for real-time menu, order processing, and user data handling.

• Backend order management systems
• User authentication and profile management services
• Marketing and referral link systems
• Analytics and user behavior tracking tools

• Application load time under 2 seconds for instant app components.
• High scalability to support peak traffic volumes without degradation.
• Security protocols aligned with industry standards for user data protection.
• Cross-platform compatibility across major mobile operating systems.

The project aims to significantly boost user acquisition by reducing entry barriers, with an anticipated increase in user engagement and conversion rates. This approach is expected to result in a measurable uptick in app installs, higher order volumes, and an expanded user base, thus strengthening the client's position in the competitive food delivery industry.