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The client faced significant challenges in migrating large volumes of historical data while maintaining real-time incremental updates. Complex data transformations and normalization requirements hindered analytical capabilities, while existing infrastructure struggled to support scalable machine learning applications and timely business insights.
Leading US-based digital marketing company specializing in campaign optimization and customer engagement analytics
The solution will enable real-time marketing analytics with 80% faster data processing, reduce migration downtime by 95%, and improve data quality by 70% through standardized transformations. Scalable infrastructure will support 3x data growth over five years, empowering data-driven decision-making and advanced machine learning capabilities.