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Development of a Personalized and Scalable E-Commerce Platform for French Florist
  1. case
  2. Development of a Personalized and Scalable E-Commerce Platform for French Florist

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Development of a Personalized and Scalable E-Commerce Platform for French Florist

intuz.com
eCommerce
Retail
Consumer products & services

Challenges with Legacy System Limiting Business Growth

Outdated infrastructure with limited personalization capabilities, inadequate reporting tools, and manual order management processes hindered customer satisfaction and operational scalability.

About the Client

Established florist seeking digital transformation to enhance online presence and operational efficiency

Digital Transformation Goals

  • Create a fully personalized gifting experience
  • Implement automated order tracking and delivery management
  • Develop advanced analytics for business decision-making
  • Streamline in-store operations through digital tools
  • Support multiple payment gateway integrations

Core System Requirements

  • Video message integration with QR code delivery
  • Real-time order tracking with delivery route optimization
  • Customizable product personalization options
  • Role-based access control with employee productivity tracking
  • Multi-payment gateway support (Apple Pay, Google Pay, PayPal, etc.)

Technology Stack Requirements

Next.js
React
Cloud infrastructure with autoscaling
Mobile-first architecture

Third-Party System Integrations

  • Onfleet (delivery management)
  • Klaviyo (email automation)
  • Yotpo (product reviews)
  • Loqate (address verification)
  • Payment gateways (Stripe, PayPal)

System Performance Standards

  • Auto-scaling cloud infrastructure
  • 99.9% platform uptime SLA
  • Real-time data processing capabilities
  • Enterprise-grade security protocols
  • Cross-device responsive design

Expected Business Outcomes

Projected 40% increase in online conversion rates through personalized experiences, 30% reduction in operational costs via automation, and 25% growth in customer retention through enhanced delivery tracking and loyalty features.

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