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Real-time Customer Behavior Analytics Platform for Retail Optimization

euvic.com

Retail

Challenge

ElectroGiant Corp. faces challenges in ensuring optimal customer service and maximizing sales within their large-format retail stores. They lack real-time insights into customer behavior, leading to inefficiencies in staffing, merchandising, and promotional activities. They struggle to proactively address customer needs and personalize the shopping experience.

About the Client

A leading electronics retailer operating a large network of physical stores across the country. They are focused on providing excellent customer service and optimizing store operations for increased sales and customer satisfaction.

Project Objectives

Improve customer service speed and efficiency.
Gain real-time visibility into customer traffic patterns and behavior within stores.
Optimize store layout and infrastructure based on customer movement analysis.
Tailor promotional activities and merchandising strategies to customer preferences.
Enhance customer satisfaction and loyalty.

Functional Requirements

Real-time customer counting and tracking.
Heatmap generation to visualize customer traffic patterns.
Dwell time analysis for specific areas and products.
Heatmap analysis of customer paths within the store.
Alerts triggered by KPI thresholds (e.g., queue length, dwell time).
Integration with existing point-of-sale (POS) and inventory management systems.
Reporting and dashboarding capabilities.

Preferred Technologies

Machine Learning (for behavior prediction)

Computer Vision (for video analysis)

Data Analytics Platform (for data processing and visualization)

Cloud-based infrastructure (for scalability)

Integrations Required

Point of Sale (POS) system
Inventory Management System
CRM system (for customer segmentation)

Key Non-Functional Requirements

Scalability to handle high volumes of data and concurrent users.
Real-time performance with minimal latency.
Data security and privacy compliance (GDPR, CCPA).
High availability and reliability.

Estimated Impact

The implementation of this platform is expected to significantly improve customer service efficiency, optimize store operations, increase sales, and enhance overall customer satisfaction. Real-time insights will empower ElectroGiant Corp. to make data-driven decisions regarding staffing, merchandising, and promotions, leading to a measurable return on investment and a competitive advantage.