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RealMadryt.pl - Enhanced Fan Engagement Platform Development
  1. case
  2. RealMadryt.pl - Enhanced Fan Engagement Platform Development

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RealMadryt.pl - Enhanced Fan Engagement Platform Development

blurify.com
Sports

Scalability and Modernization of Fan Engagement Platform

RealMadryt.pl, experiencing significant growth with 3 million monthly visits and a large social media following, requires a modernized and scalable platform to maintain a positive user experience and support increasing user engagement. The existing backend architecture presents limitations in handling the volume of data and supporting new functionalities, necessitating a comprehensive frontend overhaul and ongoing development.

About the Client

Leading Polish website dedicated to the Real Madrid football club, providing news, updates, and community features to millions of fans.

Project Goals

  • Enhance user experience (UX) and improve website performance.
  • Implement advanced community features to foster deeper fan engagement.
  • Provide a scalable and robust platform to accommodate future growth.
  • Monetize the platform through an effective advertising system.
  • Ensure platform security and data integrity.

Functional Requirements

  • Dedicated comment module with moderation, sorting, liking, sharing, and answering capabilities.
  • Player rating system with aggregated statistics.
  • Real-time chat functionality for fan interaction.
  • Premium account module with exclusive benefits (badges, ad-free experience, private news feed).
  • Robust advertising system for monetization.

Preferred Technologies

JavaScript
PHP
Symfony
Webpack
MySQL
Redis
Docker
Google Cloud
OAuth

Required Integrations

  • Social media platforms (Facebook, Twitter, etc.) for user authentication and content sharing.
  • Advertising networks for ad management and revenue generation.
  • Potentially a CRM system for premium user management and marketing.

Non-Functional Requirements

  • High scalability to handle peak traffic loads.
  • Excellent performance and fast page load times.
  • Robust security measures to protect user data.
  • Maintainability and ease of updates.
  • Reliability and high availability.

Expected Business Impact

This project will result in a significantly improved fan experience, increased user engagement, enhanced platform monetization opportunities, and a scalable foundation for future growth. By modernizing the platform and implementing advanced features, RealMadryt.pl can solidify its position as the leading online destination for Polish Real Madrid fans, leading to increased revenue and brand loyalty.

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