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Development of an Integrated Marketing Campaign Management Platform

blurify.com

Advertising & marketing

Financial services

Marketing Operations Challenges

The client struggled with fragmented marketing systems, lack of A/B testing capabilities, and inefficient lead management processes. These limitations hindered campaign optimization, slowed lead conversion cycles, and prevented accurate measurement of marketing ROI across multiple channels.

About the Client

A tax and financial services company seeking to optimize digital marketing operations through centralized campaign management and lead generation tools

Key Project Goals

Create unified platform for campaign management and lead tracking
Implement automated A/B/X testing framework
Improve lead conversion rates through intelligent routing
Enable real-time campaign performance analytics
Integrate with existing CRM and partner systems

Core System Requirements

Real-time CRM integration via SOAP API
Drag-and-drop campaign editor with JavaScript customization
Dynamic content personalization based on lead source
Advanced Google Tag Manager configuration for tracking
Big data analytics dashboard with multi-dimensional filtering
Google Ads offline conversion tracking integration

Technology Stack

PHP

Angular

Microservices

Docker

JenkinsCI

DigitalOcean Cloud

MySQL

System Integrations

CRM System
Google Ads
Google Tag Manager
Third-party marketing partners

Performance Requirements

Support 3 million monthly visitors with <2s page load times
Real-time data synchronization across integrated systems
High-availability architecture with 99.9% uptime SLA
Role-based access control with GDPR compliance

Expected Business Outcomes

The platform is projected to increase lead conversion rates by 30% through optimized A/B testing and intelligent content delivery, reduce campaign deployment time by 50% with streamlined tools, and improve marketing ROI through enhanced analytics and automated conversion tracking.