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Ineffective PPC campaigns failing to reposition brand identity from telecom provider to electronics retailer, resulting in low conversion rates, poor ROAS, and limited awareness of new product lines despite existing digital marketing efforts.
A telecommunications company expanding into retail electronics and household appliances through online and offline stores
Projected 460% revenue growth and 354% ROAS increase within six months through optimized PPC strategies, expanded audience reach, and improved conversion rate performance across both online and offline retail channels.