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PPC Advertising Platform for Real Estate Occupancy Optimization
  1. case
  2. PPC Advertising Platform for Real Estate Occupancy Optimization

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PPC Advertising Platform for Real Estate Occupancy Optimization

nix-united.com
Real estate
Business services

Market Entry Challenges in Competitive Real Estate Sector

New entrant in Dubai's commercial property rental market facing intense competition needed to achieve 80% occupancy across two locations (170 total spaces) by attracting diverse tenant segments including freelancers, SMEs, and corporations through digital marketing.

About the Client

Premium business location provider offering private offices, coworking spaces, meeting rooms, and event venues in UAE

Occupancy Growth and Market Penetration Goals

  • Achieve 98%+ occupancy rate within 12 months
  • Attract mixed tenant base across business sizes
  • Establish brand presence in competitive Dubai market
  • Generate qualified leads through digital channels

Digital Advertising Platform Requirements

  • Cross-platform campaign management (Google/LINKEDIN/FACEBOOK)
  • Dynamic audience segmentation
  • Bilingual (Arabic/English) ad delivery
  • Real-time performance analytics dashboard
  • Automated remarketing workflows

Marketing Technology Stack

Google Ads
LinkedIn Ads
Facebook Ads Manager
Dynamic Search Ads (DSA)
Display retargeting

System Integration Needs

  • CRM system for lead tracking
  • Website analytics tools
  • Conversion tracking pixels
  • Language translation APIs

Operational Requirements

  • High-availability ad serving
  • Real-time campaign performance monitoring
  • Data encryption for user privacy
  • Cross-device compatibility

Business Transformation Outcomes

Projected 98% occupancy rate achieved through diversified tenant acquisition, 460% increase in qualified leads, expanded market presence across Middle East, and establishment as preferred business location provider for mixed-use tenants.

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