Platform Reengineering and Cost-Efficient Digital Content Management Solution

The client’s existing content management platform is complex, distributed, and has caused issues related to system stability and high operational costs for hosting and maintenance. These challenges hinder ongoing development, scalability, and timely content delivery, necessitating a comprehensive platform reengineering to enhance performance, reduce costs, and facilitate future growth.

A large media and content distribution company seeking to optimize its digital content platform, improve stability, and reduce operating costs while enabling scalable development and new features.

• Achieve platform stability and improved performance to ensure reliable content management and viewing experiences.
• Reduce infrastructure and maintenance costs by at least 4- to 5-fold through refactoring, migration, and optimized hosting solutions.
• Implement scalable architecture to support future platform enhancements, mobile app integrations, and additional content solutions.
• Establish a streamlined governance model to enhance communication, response times, and delivery quality.
• Enable efficient resource utilization and cost-effective scaling via cloud infrastructure, specifically targeting Azure or equivalent platforms.
• Support ongoing development of supplementary solutions such as content aggregation, analytics dashboards, and self-service ad booking systems.

• A stable, high-performance content management platform capable of handling large volumes of multimedia content.
• Mobile applications (iOS and Android) for content viewing and management, integrated with the main platform.
• Web-based content aggregation and management interface for content creators and administrators.
• Self-service ad booking and campaign management system, supporting ad scheduling, targeting, and analytics.
• Refactored BI and reporting subsystems with optimized data processing to reduce costs and improve reporting efficiency.
• Migration of infrastructure to cloud platforms such as Azure, with supporting tools for resource scaling and cost management.
• Application of Agile development methodologies to facilitate continuous improvement and rapid deployment.

• Content distribution networks (CDNs) for efficient content delivery
• Third-party analytics and reporting tools for BI enhancements
• Ad servers and self-service ad booking systems
• Mobile app stores and push notification services
• Authentication and user management systems

• System stability with minimal downtime, supporting seamless content delivery
• Infrastructure cost reductions of at least 4- to 5-fold compared to initial costs
• Backend system response times under 2 seconds for content retrieval and reporting
• Support for scalability to accommodate future growth and additional platform features
• High security standards for content management, user data, and ad transactions

The reengineered platform is expected to deliver a 4-fold reduction in infrastructure costs, improved stability, and enhanced scalability. The streamlined governance model will enable faster response times, better planning, and higher quality deliverables, fostering continuous innovation. Overall, the project will support the client’s growth objectives with more reliable, cost-effective, and scalable content management capabilities.