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ProSSto Pilates lacked a digital presence beyond a basic website, hindering their ability to reach clients during the pandemic and capitalize on the growing demand for at-home fitness solutions. They needed a platform to host and deliver video content, manage subscriptions, and track user progress, starting from a conceptual idea with no existing infrastructure.
Pilates studio seeking to expand reach through online video training programs.
The platform is expected to significantly expand ProSSto Pilates' reach beyond their physical studio, enabling them to attract and retain a wider customer base. The rapid initial subscriber acquisition (40 within 3 weeks) demonstrates the potential for substantial revenue growth and brand recognition through a well-executed online presence. The video analytics provided by Wistia will enable data-driven content optimization and improved user engagement.