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PAYBACK Loyalty Platform Redesign and Geolocation Enhancement

netguru.com

Financial services

Advertising & marketing

eCommerce

Retail

User Experience and Technical Complexity Challenges

Existing mobile/web applications suffer from navigation friction, inconsistent UI elements, and complex architecture that hinder customer engagement. The platform requires modernization to align with brand identity guidelines while integrating geolocation capabilities to enhance partner value propositions.

About the Client

Global loyalty program platform connecting 300+ brands with consumers through reward-based engagement across digital and physical channels

Platform Modernization Goals

Simplify navigation across 120+ application screens
Standardize visual design system with corporate identity guidelines
Implement geolocation-based partner offer delivery
Reduce user onboarding time by 40%
Improve reward redemption conversion rates

Core System Requirements

Streamlined multi-channel navigation architecture
Geolocation-aware offer recommendation engine
Dynamic reward path visualization
Interactive educational content modules
Real-time location-based partner promotion delivery

Technology Stack Preferences

React Native for cross-platform mobile development

Node.js backend microservices

GraphQL API layer

AWS cloud infrastructure

Figma for design system implementation

System Integration Needs

Payment gateway APIs (Apple Pay, Google Pay)
Third-party geolocation services (Google Maps API)
Partner CRM systems integration
Analytics platforms (Google Analytics 4)
Push notification services (Firebase)

Operational Requirements

Support 10M+ concurrent users
99.95% system availability SLA
Sub-200ms API response times
GDPR-compliant data handling
WCAG 2.1 accessibility compliance

Business Value Projections

Expected 35% increase in user retention through simplified navigation, 25% higher partner engagement via location-based offers, and 50% reduction in support requests related to reward redemption processes. The modernized platform will strengthen PAYBACK's position as loyalty program market leader while enabling faster onboarding of new partner brands.