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Partner Branding & Scalability Enhancement for Helpling Customer App

thecodest.co

Consumer products & services

Information technology

Business services

Lack of Scalable Branding and Redundancy in Customer App

Helpling's existing customer app lacked a robust design system, leading to inconsistencies, redundancy, and difficulties in enabling multiple partners to utilize the app with their unique branding. This created challenges in maintaining a unified user experience while supporting partner customization, impacting scalability and potentially hindering market expansion.

About the Client

Helpling is an online platform connecting customers with professional cleaners, offering home cleaning services with a focus on ease of booking, transparent pricing, and a stress-free experience.

Project Objectives

Enable multiple partners to customize the Helpling customer app with their unique branding.
Establish a scalable and maintainable design system for the customer app.
Improve code reusability and reduce redundancy within the application.
Enhance the overall user experience through a consistent and cohesive design.
Ensure data accuracy and security by migrating from Google Analytics 4 to ServerSide Tracking.

Functional Requirements

Partner onboarding and user management
Branding customization options for partners (e.g., logo, colors, imagery)
Role-based permissions for partner administrators
Streamlined admin forms for partner configuration
Seamless integration with ServerSide Tracking for accurate data analysis
Reusable frontend components to support partner branding features

Preferred Technologies

Rails 7

Ruby 3

PostgreSQL

Redis

AWS

Heroku

Semaphore

Docker

React

Apollo GraphQL

Integrations Required

Google Analytics 4 (migration to ServerSide Tracking)
AWS services (e.g., S3, RDS, Lambda)

Key Non-Functional Requirements

Scalability to accommodate a growing number of partners and users
High performance and responsiveness
Robust security measures to protect user data
Maintainability and ease of code maintenance
Data accuracy and reliability (through ServerSide Tracking)

Expected Business Impact

This project is expected to significantly enhance Helpling's marketplace capabilities, enabling faster partner onboarding, increased revenue potential through expanded market reach, and improved operational efficiency. The establishment of a scalable design system will ensure long-term consistency and reduce development costs. Accurate data tracking will provide valuable insights for informed business decisions.