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Development of a Scalable and Cost-Efficient Affiliate Management Platform with Real-Time Analytics

thecodest.co

Media

Advertising & marketing

Challenges in Affiliate Network Management

Managing a complex affiliate network with diverse partner requirements, high operational costs, integration complexities with existing systems, and the need for real-time traffic detection to ensure data accuracy and scalability in a rapidly evolving digital landscape.

About the Client

A leading media group in Central and Eastern Europe (CEE) with 3,000+ employees, operating an affiliate network (Agora Performance) connecting advertisers with agencies and direct clients.

Project Goals

Streamline affiliate network management for diverse partner configurations
Reduce internal operational costs through automation
Ensure seamless integration with existing infrastructure and third-party tools
Implement real-time traffic detection and analytics for actionable insights
Enhance scalability to support future growth and strategic partnerships

Core System Functionalities

Custom affiliate management with dynamic rate configurations
Real-time traffic detection and performance tracking
Automated reporting and actionable analytics dashboard
API integrations for third-party tools and existing systems
Scalable partner onboarding and performance monitoring

Technology Stack

Ruby on Rails

Resque

Sinatra

MongoDB

PostgreSQL

Integration Requirements

Existing media infrastructure
Third-party advertising tools
Payment gateways

Non-Functional Requirements

High scalability for thousands of affiliates
Real-time data processing performance
Secure data handling and compliance
Cost-effective cloud infrastructure

Business Impact of Enhanced Affiliate Management

Modernization of Agora's media approach, enabling new revenue streams via affiliate marketing, a surge in web traffic, expanded content distribution network, and strengthened strategic partnerships, positioning Agora as a dominant force in digital media with sustained growth potential.