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Optimizely CMS Migration and Enhancement Project
  1. case
  2. Optimizely CMS Migration and Enhancement Project

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Optimizely CMS Migration and Enhancement Project

firstlinesoftware.com
Education

Outdated CMS Limitations

The University of Example's existing Ektron CMS is outdated, hindering scalability, content flexibility, and performance. This limits their ability to efficiently manage a growing number of degree programs, provide a user-friendly content editing experience, and maintain a modern online presence.

About the Client

A leading U.S.-based educational institution offering a wide range of online and on-campus degree and certification programs to over 24,000 students.

Project Goals

  • Migrate from the legacy Ektron CMS to a modern, scalable, and intuitive platform.
  • Improve content management efficiency for university staff.
  • Enhance website performance and maintainability.
  • Support the expansion of online and on-campus degree and certification programs.
  • Ensure a seamless transition with minimal disruption to ongoing university operations.

System Functionality

  • Content creation, editing, and publishing
  • User role management and access control
  • Template management and design flexibility
  • Search functionality
  • Responsive design for optimal viewing on all devices
  • Workflow management for content approval
  • Integration with existing university systems (e.g., student information system, learning management system)

Technology Stack

Optimizely CMS
C#/.NET

System Integrations

  • Student Information System (SIS)
  • Learning Management System (LMS)
  • Marketing Automation Platform
  • Analytics Platform

Performance & Security

  • High website performance and fast page load times
  • Scalability to accommodate future growth
  • Robust security measures to protect sensitive data
  • Compliance with accessibility standards (e.g., WCAG)

Expected Business Impact

This project will enable the University of Example to enhance its online presence, improve the student experience, streamline content management processes, and future-proof its digital infrastructure. The migration to Optimizely will facilitate the rapid expansion of academic programs, resulting in increased student enrollment and institutional growth. The improved website performance and maintainability will reduce operational costs and free up IT resources.

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