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Transterra Media faced challenges in shifting client outreach from a sales-driven approach to a self-service web interface. They required an easy-to-use platform for content browsing and purchasing, and simplification of communication between content producers and media experts. Additionally, the existing platform needed increased stability, responsiveness, and mobile accessibility.
Transterra Media is a digital media platform providing high-quality, on-demand video and photo content to marketers and publishers, leveraging a global network of journalists.
This project is expected to increase Transterra Media's revenue by expanding its reach to mobile users, streamlining content access, improving user satisfaction, and strengthening its position as a leading on-demand digital media platform. It will also reduce reliance on direct sales efforts by empowering self-service content discovery and purchase.