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OLX Motors Europe - Product Design Consulting and Feature Development for Enhanced Vehicle Trading Platform

netguru.com

Automotive

eCommerce

Information technology

Business Challenges Identified

OLX Motors Europe required optimization of their classified ad submission process to increase seller conversion rates, improve pricing transparency for buyers, and implement standardized design practices across their agile organizational structure (tribes/teams/chapters/guilds). Key pain points included inefficient ad creation workflows and lack of data-driven pricing insights.

About the Client

A leading vehicle trading platform operating in 30+ countries, providing online marketplace solutions for buying/selling vehicles with 300M monthly users

Strategic Goals

Increase C2C seller ad submission form conversion rates
Enhance pricing transparency through data-driven evaluation features
Reduce listing creation time by 30%
Implement standardized design processes across distributed teams
Improve buyer decision-making through visual price comparison tools

Core System Requirements

Redesigned ad submission form with optimized user flow
Price evaluation system with visual comparison indicators
Cross-platform pricing analytics dashboard
Seller guidance system for creating high-quality listings
Real-time market price benchmarking during listing creation

Technology Stack

Agile development methodology

Design Thinking framework

User experience (UX) research tools

Data visualization libraries

Cross-platform API integrations

System Integrations

Existing OLX platform infrastructure
Local market databases (Otomoto/Autovit/Standvirtual)
Data science analytics systems
User authentication services
Marketplace listing management systems

Quality Attributes

High availability for global user base
Scalable architecture for 300M monthly users
Cross-browser compatibility
Real-time data processing capabilities
Secure user data handling

Business Value Projections

Expected outcomes include 25% increased seller conversion rates, 40% faster listing creation times, and 15% higher buyer engagement through transparent pricing insights. The implementation will standardize design processes across OLX's agile organizational structure while maintaining startup-like innovation velocity.