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Next-Generation Video Advertising Platform with Dynamic Ad Unit Customization

sigma.software

Advertising & marketing

Media

Information technology

Problem Statement

Existing advertising platforms lack the flexibility to support complex, interactive ad units and real-time user behavior tracking, while struggling to scale for high-volume ad serving across diverse digital properties.

About the Client

Advertising technology provider specializing in video platforms, player technology, and advanced campaign analysis

Project Objectives

Develop a scalable ad management system supporting static to complex interactive ad units
Implement dynamic campaign configuration capabilities
Establish real-time user interaction tracking and analytics
Create comprehensive reporting suite for campaign performance and billing
Ensure 24/7 reliability for high-volume ad serving across 50k+ websites

Functional Requirements

Administration console for access control, metadata management, and reporting
Ad unit wizard with drag-and-drop interface for rapid creation
Full video management system with dynamic content selection
Dynamic campaign configuration with real-time feature updates
Rich media ad formats including prerolls, midrolls, and synchronized banners
User interaction tracking with metrics like impressions, abandonment, and engagement heatmaps
Automated billing system with usage-based calculations
System monitoring dashboard for performance metrics

Preferred Technologies

Cloud-native architecture

HTML5/Flash hybrid rendering

RESTful APIs

Big Data analytics platforms

Real-time streaming technologies

Integrations Required

Third-party ad networks
Analytics platforms (Google Analytics, Adobe Analytics)
Payment gateways
Content delivery networks (CDNs)

Key Non-Functional Requirements

Horizontal scalability for 200M+ users
99.99% uptime SLA
Real-time data processing
GDPR/CCPA compliance
Multi-tenancy support
Low-latency ad serving

Estimated Business Impact

Enables creation of 100k+ ad units monthly with 200ms average response time, supporting $50M+ annual ad spend management through enhanced campaign performance visibility and automated billing processes.