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Next-Generation Scalable Meal Delivery Platform Development

ventionteams.com

Food & Beverage

Scalability and Platform Limitations

Freshly's initial platform (PHP/Wordpress MVP) became increasingly constrained by rapid growth, hindering their ability to scale operations and meet rising demand. The existing architecture lacked the robustness and flexibility required to support a large and expanding customer base, impacting operational efficiency and future growth potential.

About the Client

Freshly is a leading meal delivery service specializing in providing high-quality, chef-prepared, and healthy ready-to-eat meals. They focus on convenience and nutritional value for busy consumers.

Project Goals

Develop a highly scalable and resilient platform to support continued business growth.
Modernize the existing platform using a robust technology stack.
Improve platform performance and reduce latency.
Enhance platform flexibility to accommodate future feature additions and integrations.
Ensure the platform can handle a high volume of orders and customer transactions.

Functional Requirements

User account management (registration, login, profile management)
Meal browsing and search functionality (filtering, sorting)
Order placement and management (shopping cart, checkout process)
Subscription management (recurring orders, plan changes, cancellations)
Delivery tracking
Administrative dashboard (meal planning, inventory management, order fulfillment)
Customer support tools

Preferred Technologies

Ruby on Rails

React

GCP

Docker

Kubernetes

GraphQL

Required Integrations

Payment gateway (Stripe, PayPal)
Delivery service APIs (e.g., DoorDash, Uber Eats - potentially for expansion)
CRM system
Inventory management system

Key Non-Functional Requirements

High Scalability (ability to handle increasing traffic and data volume)
High Availability (minimal downtime)
Security (protection of customer data and platform integrity)
Performance (fast response times)
Reliability (consistent and dependable operation)

Expected Business Impact

The successful completion of this project will enable Freshly to continue its rapid growth trajectory, improve operational efficiency, enhance customer satisfaction, and maintain a competitive advantage in the meal delivery market. The scalable platform will support expansion into new markets and allow for the introduction of new features and services.