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Next-Generation News Engagement Platform with Real-Time Streaming and Personalized Content

appinventiv.com

Media

Information technology

Key Challenges in News Content Delivery and User Engagement

Existing mobile app struggles with inefficient handling of large video databases, outdated UI/UX limiting user retention, and technical limitations in delivering seamless live streaming experiences. The platform requires architectural modernization to support real-time content updates and personalized news delivery across multiple languages and genres.

About the Client

Leading national news channel seeking to enhance digital engagement through a mobile-first strategy

Strategic Goals for Digital Transformation

Enhance user engagement through innovative content consumption formats
Improve app performance metrics by 30%+ through architectural optimization
Establish scalable infrastructure for real-time news delivery
Increase user retention through personalized content recommendations

Core Platform Capabilities

AI-powered content recommendation engine for personalized news feeds
Short-form video clips with social media-style infinite scrolling (Reels-like interface)
On-demand podcast integration with offline playback capabilities
Real-time live streaming with adaptive bitrate technology
Backend-configurable UI framework for dynamic interface adjustments

Technology Stack Requirements

Cross-platform mobile development frameworks

Cloud-native backend architecture with Kubernetes orchestration

Edge computing solutions for content delivery optimization

Machine learning models for content personalization

System Integration Needs

Third-party CDN for global content distribution
Multi-language speech-to-text and translation APIs
User analytics platforms for engagement tracking
Payment gateways for premium content subscriptions

Operational Excellence Criteria

99.99% uptime for live streaming services
Sub-500ms latency for content loading operations
Horizontal scalability for 1M+ concurrent users
End-to-end encryption for user data protection
Modular architecture for rapid feature deployment

Anticipated Business Outcomes

Projected 200K+ new app installations within first quarter post-launch, with 25-30% increase in average session duration through enhanced engagement features. Expected 40% reduction in user churn rate due to improved content personalization and streaming reliability, positioning ABP Live as market leader in digital news consumption experiences.