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UI/UX Redesign for Enhanced Mobile App Conversion

appinventiv.com

Food & Beverage

Retail

eCommerce

Challenges in User Retention and Conversion

The existing mobile app suffered from a complex user journey, high bounce rates, and inconsistent brand alignment, leading to declining customer retention and conversion rates despite strong brand recognition.

About the Client

Global pizza delivery chain seeking to optimize digital ordering experience

Key Project Goals

Increase app conversion rate by 23% through UI/UX optimization
Reduce bounce rates by simplifying order placement workflow
Maintain brand identity across all app touchpoints
Improve user retention through personalized engagement features

Core System Requirements

Simplified checkout flow with minimal steps
Real-time order tracking system
Location-based store finder
Customizable menu with category sorting
Integrated payment gateway
Personalized recommendations engine
Interactive delivery status notifications

Technology Stack

React Native for cross-platform development

Firebase for real-time data synchronization

Redux for state management

Google Maps API for location services

Stripe API for payment processing

System Integrations

Existing CRM for customer data
POS system for order processing
Third-party delivery management platform
Analytics tools (Google Analytics, Mixpanel)

Performance Criteria

Sub-2 second page load times
99.9% system uptime SLA
PCI-DSS compliance for payment security
Scalable architecture for 10M+ users

Expected Business Outcomes

Projected 23% increase in conversion rates, 35% reduction in cart abandonment, and 40% improvement in app store ratings through optimized user journey and enhanced feature set.