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The client faced critical business challenges including inability to scale monolithic architecture for growing user base (20k to 350k users), poor results and communication issues with existing software development partners, and urgent need for rapid innovation in competitive fitness technology market.
Global SportsTech leader specializing in immersive indoor/outdoor cycling solutions, acquired by a major cycling hardware manufacturer
Successful implementation will position the client as global market leader in interactive cycling, enable 60K+ app installs, facilitate acquisition by major hardware manufacturer, and support continued user growth through scalable cloud infrastructure and innovative gamification features.