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Next-Generation Ecommerce Platform for Luxury Goods

firstlinesoftware.com

Consumer products & services

Challenges with Legacy Ecommerce and Data Management

Aetheria Luxe's current systems lack the scalability, personalization capabilities, and seamless data integration required to support their exclusive business model. They struggle with managing a gated customer access, synchronizing product information from multiple sources (Salsify), and providing personalized recommendations while maintaining PCI compliance for secure payment processing. Manual order processing also introduces inefficiencies and limits scalability.

About the Client

Aetheria Luxe is a luxury brand specializing in high-end lighting, bespoke furniture, and exclusive accessories, targeting affluent individual consumers and interior design firms. They emphasize craftsmanship, exclusivity, and personalized experiences.

Project Goals

Develop a scalable and highly personalized ecommerce platform to enhance the customer experience.
Streamline the customer registration and onboarding process while maintaining exclusivity.
Implement robust data integration to ensure accurate and up-to-date product information and customer data.
Enable advanced features like the multidrop pendant builder and project management tools.
Provide secure and compliant payment processing.
Automate order processing and fulfillment workflows.

Core System Functionalities

Exclusive customer registration and validation.
Synchronized product catalog from Salsify.
Multidrop pendant builder with customization options.
Project management tools for interior architects.
Secure payment processing with Fortis tokenization.
Address book for shipping address management.
Personalized product recommendations.
Single-page checkout flow.

Technology Stack

React (Frontend)

Optimizely Commerce (Backend)

Optimizely CMS

Tibco (Data Synchronization)

Salsify (Product Information Management)

Fortis (Payment Tokenization)

Optimizely Data Platform

External System Integrations

Salsify for product data synchronization.
Tibco for customer and order data synchronization.
Fortis for secure payment processing and tokenization.
Optimizely Data Platform for analytics and personalization.

Non-Functional Requirements

High scalability to handle future growth.
Excellent performance and responsiveness.
Robust security to protect customer data and ensure PCI compliance.
High availability and reliability.
Adherence to accessibility standards.

Expected Business Impact

This platform will enable Aetheria Luxe to enhance the customer experience, drive sales growth through personalization, improve operational efficiency by automating order processing, and strengthen brand perception through a modern and exclusive online presence. The improved data insights will allow for more targeted marketing efforts and a deeper understanding of customer preferences. The platform will also empower interior design partners with valuable tools to better serve their clients.