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Next-Generation Digital Marketing Platform for Franchisees
  1. case
  2. Next-Generation Digital Marketing Platform for Franchisees

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Next-Generation Digital Marketing Platform for Franchisees

leobit.com
Advertising & marketing

Challenges for Franchise Marketing

Franchise owners struggle to maintain brand consistency while managing localized marketing campaigns. They lack the technical expertise and time to create and execute effective digital advertising strategies, leading to inconsistent brand messaging and inefficient marketing spend. Existing solutions are often complex, expensive, or lack the required automation and targeting capabilities.

About the Client

A US-based startup providing a cloud-based, automated digital marketing platform specifically designed for franchise businesses to streamline and standardize their local advertising efforts.

Project Goals

  • Enable franchisees to create and launch targeted marketing campaigns within 24 hours.
  • Ensure consistent brand messaging across all franchise locations.
  • Provide franchisees with an intuitive and user-friendly platform for campaign management.
  • Offer comprehensive analytics and reporting on campaign performance.
  • Facilitate seamless payment processing for marketing campaigns.

Functional Requirements

  • Campaign Template Library
  • Drag-and-Drop Content Editor
  • Automated Campaign Scheduling
  • Targeted Advertising (Facebook, YouTube, Instagram, Hulu)
  • Real-time Performance Analytics
  • Budget Management Tools
  • Data Import from CSV/Databases
  • Secure Payment Processing (Stripe Integration)
  • Geolocation Targeting (Google Maps API)
  • User Role Management

Preferred Technologies

Python
Bootstrap
Stripe API
Google Maps API

Required Integrations

  • Stripe Payment Gateway
  • Google Maps API

Non-Functional Requirements

  • Scalability to support a growing number of franchisees
  • High availability and reliability
  • Robust security to protect user data and payment information
  • Responsive design for optimal viewing on various devices
  • Performance optimization for fast campaign loading and data processing

Expected Business Impact

This platform will empower franchisees to effectively manage their marketing efforts, resulting in increased brand visibility, improved customer engagement, and higher conversion rates. The 24-hour campaign launch capability will significantly reduce time-to-market for marketing initiatives, allowing franchisees to respond quickly to local opportunities. The scalability of the platform will support future growth and expansion into new markets. This will allow Franchise Marketing Solutions Inc. to scale its business and provide significant value to its clients.

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