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Next-Generation Cross-Platform Location-Based Marketing SDK and Admin Panel for Retailers
  1. case
  2. Next-Generation Cross-Platform Location-Based Marketing SDK and Admin Panel for Retailers

Next-Generation Cross-Platform Location-Based Marketing SDK and Admin Panel for Retailers

leobit.com
Advertising & marketing
Retail

Business Challenges

The client faced issues with beacon area identification, inconsistent customer experiences, and lengthy setup times for new whitelabel applications (2 months) due to limitations in their legacy application. They required a scalable, cross-platform solution to streamline deployments and improve beacon interaction accuracy.

About the Client

A Swiss-based company specializing in location-based marketing solutions for retail businesses, integrating digital and physical shopping experiences through innovative technology.

Key Objectives

  • Develop a cross-platform mobile app for proximity-based marketing campaigns
  • Create a proprietary SDK to reduce whitelabel app setup time by 50%
  • Implement real-time analytics for campaign optimization
  • Ensure seamless iOS and Android beacon integration
  • Migrate legacy Xamarin applications to .NET MAUI

Core System Requirements

  • iBeacon detection with CoreLocation/CoreBluetooth integration
  • Customizable push notification engine
  • Drag-and-drop email campaign editor (AngularJS)
  • Real-time analytics dashboard for store visits and conversion tracking
  • Cross-platform SDK for Xamarin/.NET MAUI
  • Beacon zone management system

Technology Stack

.NET MAUI
Xamarin
AngularJS
ASP.NET MVC
Azure Services
CoreLocation
CoreBluetooth

System Integrations

  • iBeacon hardware ecosystem
  • iOS CoreLocation APIs
  • Android Bluetooth LE stack
  • Third-party analytics platforms

Quality Attributes

  • 50% reduction in SDK deployment time
  • Real-time data processing capability
  • Cross-platform API consistency
  • High-accuracy beacon proximity detection
  • Scalable admin panel architecture

Expected Business Impact

Accelerated client onboarding through 50% faster whitelabel deployments, enhanced customer engagement via precise location-triggered campaigns, and data-driven marketing optimization through real-time analytics. The solution will drive measurable increases in store visits, conversion rates, and retail sales while future-proofing the technology stack through .NET MAUI migration.

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