Modernization of Printed Photo Gifting Platform with Cloud Cost Optimization and Enhanced User Experience

The client inherited a poorly performing application with frequent crashes, security vulnerabilities, and inefficient cloud resource utilization from a previous vendor. The platform required modernization to support business growth, ensure data security, and deliver a seamless user experience for photo printing and gifting services.

European startup specializing in digital-to-physical photo gifting services for B2B and B2C markets

• Redevelop application architecture using modern .NET technologies
• Reduce cloud infrastructure costs by 75% through resource optimization
• Implement robust security measures with OAuth and SMS authentication
• Enhance admin portal performance through data pagination and optimized logic
• Integrate AI-powered photo cropping and manual editing capabilities
• Improve payment processing efficiency with webhook-based status updates

• Admin portal with paginated data loading and real-time order status updates
• Custom photo filter library using SkiaSharp
• AI-driven automatic photo cropping with Azure Vision AI
• SMS-based authentication with code auto-read functionality
• Webhook-integrated payment system with Mollie
• Promo code and referral discount management system
• Batch contact synchronization with incremental updates
• Geoapify-powered address autocomplete during checkout

• Mollie Payment Gateway
• Azure Vision AI
• Geoapify Autocomplete API
• SMS Notification Service

• 75% reduction in cloud resource consumption
• 99.9% system uptime through optimized architecture
• Sub-2-second page load times for critical workflows
• OAuth 2.0 compliant authentication framework
• Horizontal scalability for 10x user growth
• Automated photo processing pipeline with error resilience

The modernized platform will enable 75% lower cloud costs, 3x faster admin portal performance, and 50% quicker photo processing times. Enhanced security features and automated workflows will reduce operational overhead while supporting both B2B and B2C market expansion. The referral system and improved user experience are projected to increase customer retention by 40%.