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NBL Digital Platform Enhancement for Enhanced Fan Engagement

appetiser.com.au

Sports

Media

Entertainment

Challenges in Existing Digital Platforms

Legacy app infrastructure caused poor user experience, lack of real-time engagement features, inconsistent backend integration, and declining app store ratings. The league required rapid modernization to meet growing fan expectations.

About the Client

A premier basketball league with over 1 million annual attendees and $28.5M revenue, seeking to modernize its digital fan engagement platforms.

Key Project Goals

Deliver seamless real-time game updates and analytics
Enhance user engagement through interactive content
Improve app performance and scalability
Strengthen backend integration for efficient development workflows
Boost app store ratings through continuous innovation

Core System Functionalities

Real-time live scores and game updates
Exclusive news articles and expert analysis
Game highlight reels and video content
Detailed team/player statistics and performance tracking

Technology Stack Requirements

Swift (iOS)

Kotlin (Android)

Agile DevOps pipelines

Cloud-based backend services

System Integration Needs

Real-time sports data APIs
Video content delivery networks
Backend analytics platforms
User authentication systems

Performance and Scalability Expectations

Support 1M+ concurrent users during peak games
Sub-500ms latency for live score updates
99.9% uptime during major events
Cross-platform compatibility (iOS/Android)
GDPR-compliant data security

Expected Business Outcomes

Projected 40% increase in daily active users, 3.5x growth in video content consumption, and 25% improvement in app store ratings within 6 months. The platform will support 20% annual audience growth while maintaining enterprise-grade performance standards.