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Mobile App Modernization and User Experience Enhancement for Grill’d

appetiser.com.au

Food & Beverage

Retail

Hospitality & leisure

Challenges with Existing Mobile Application

Grill’d’s mobile app suffered from frequent crashes (1-star rating), poor user experience, and lack of critical features, leading to customer dissatisfaction and low engagement metrics.

About the Client

A fast-casual burger restaurant chain prioritizing customer experience and digital innovation

Project Goals

Achieve 99.9% crash-free app sessions within 6 months
Improve user experience to increase monthly active users by 50%
Implement core features for mobile ordering and loyalty program
Attain 5-star app store rating through continuous refinement

Core System Functionalities

Mobile ordering with queue-skipping capability
Relish rewards program integration
Nutritional/allergen information database
Real-time store locator with geolocation
User account management for favorites/reorders

Technology Stack Requirements

React Native

Flutter

Firebase

AWS Amplify

System Integrations

Point-of-sale (POS) system integration
Loyalty program backend
Nutrition database API
Google Maps API for store locator

Non-Functional Requirements

99.9% crash-free sessions SLA
Support for 100,000 concurrent users
GDPR-compliant data security
Cross-platform compatibility (iOS/Android)

Expected Business Impact

Projected 51% increase in monthly active users, significant improvement in app store ratings, enhanced customer retention through digital engagement, and measurable revenue growth from mobile orders.