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Multiplatform Demo Application for Immersive Audio-Visual Technologies
  1. case
  2. Multiplatform Demo Application for Immersive Audio-Visual Technologies

Multiplatform Demo Application for Immersive Audio-Visual Technologies

miquido.com
Media
Advertising & marketing
Entertainment & music

Challenges Faced by a Media Tech Company in Demonstrating Immersive Technologies

The client needed an efficient solution to provide their business partners, content creators, and distributors easy access to high-quality demos of advanced audio and visual technologies. Current methods involving physical media or manual setups hinder rapid engagement and wider reach, limiting the company's ability to expand its market presence and facilitate collaboration across diverse platforms and regions.

About the Client

A global entertainment technology company aiming to showcase immersive audio-visual capabilities to partners, content creators, and distributors through a cross-platform demo application.

Goals for Developing a Cross-Platform Demo Application

  • Deliver a seamless, high-fidelity demo experience of immersive audio and visual technologies across multiple device platforms.
  • Enable the content creation, distribution, and consumption of immersive content without dependency on physical media or specialized tools.
  • Expand global reach and engagement by providing accessible demos in numerous countries and at industry events.
  • Support rapid iteration, feature enhancement, and customization to adapt to evolving market trends and client needs.
  • Strengthen market presence by enabling real-time demonstrations at trade shows, partner meetings, and digital platforms, leading to increased partnerships and sales opportunities.

Core Functional System Requirements for the Demo Application

  • Unified cross-platform app compatible with mobile (iOS/Android), web, and Smart TV devices.
  • Native UI components ensuring consistent look and feel across devices.
  • High-quality media players supporting immersive audio (e.g., spatial sound) and visual technologies (e.g., HDR, Dolby Vision).
  • Personalized demo rooms tailored to specific customer or partner needs.
  • Content management interface for curated content delivery and updates.
  • Real-time preview and live content streaming capabilities.
  • Integration of email marketing and CRM systems for targeted communication.
  • Support for multiple content formats optimized for different ecosystems.
  • Analytics modules tracking user interactions, engagement metrics, and system performance.

Preferred Technologies and Architectural Approaches

Cross-platform frameworks such as React Native for efficient development and maintenance
Modern JavaScript/TypeScript stack
Native modules for platform-specific functionalities (Android - Kotlin, iOS - Swift)
State management with tools like MobX or Zustand
Styled Components for UI styling

Necessary External System Integrations

  • Content delivery networks for streaming media
  • Customer Relationship Management (CRM) systems for personalized campaigns
  • Email marketing platforms
  • Analytics and user behavior tracking tools
  • Ad services for targeted advertising display

Key Non-Functional System Attributes

  • Scalability to support rapid content updates and growing user base across multiple regions
  • High performance media playback with minimal latency
  • Cross-platform compatibility ensuring consistent user experience
  • Secure content access and user data privacy compliance
  • Robust analytics and reporting capabilities
  • Availability with 99.9% uptime and mechanisms for quick issue resolution

Expected Business Impact and Outcomes

The implementation of the multiplatform demo application is anticipated to significantly enhance global reach, facilitating immersive technology demonstrations to partners and content creators across nearly 50 countries. This will lead to increased partnership opportunities, accelerated sales cycles, and enhanced brand positioning as a leader in immersive visual and audio experiences, mirroring the success of prior initiatives that expanded market presence and customer engagement.

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