Modernizing Non-Profit Organization’s Digital Platform for Enhanced User Engagement and Accessibility

The organization’s existing website suffers from outdated backend technology, poor content navigation, non-responsive design for mobile users, complex editorial controls, and accessibility issues. These challenges hinder user engagement, reduce visibility of educational and programmatic content, and complicate content management for administrators.

A mid-sized nonprofit organization focused on educational, cultural, and diplomatic initiatives, requiring a responsive and accessible digital platform to improve public engagement, content discoverability, and admin operability.

• Develop a responsive, mobile-first web platform with an engaging, modern user interface.
• Implement a clear, intuitive information architecture for improved content discoverability.
• Streamline content management workflows for non-technical content editors.
• Achieve ADA compliance to ensure accessibility for all users.
• Increase user engagement metrics such as session duration, page views, program applications, and donations.
• Enhance backend operability for content administrators through improved CMS features.
• Secure the platform with timely upgrades and migration to supported technologies.
• Drive increased traffic, program enrollment, and donor engagement through improved UX/UI and SEO strategies.

• Responsive, MobileFirst UI design optimized for various devices and screen sizes.
• Redesigned information architecture with simplified navigation menus, including primary and secondary levels, and social media integration.
• Content management system supporting customizable content types and templates with modular, movable content blocks.
• Streamlined publishing workflows with role-based user permissions and configuration settings for non-technical editors.
• Migration from legacy CMS to an up-to-date, secure platform supporting complex content workflows and multimedia content.
• Accessibility features adhering to ADA standards, including color contrast, keyboard navigation, and voiceover compatibility.
• Consistent branding across all pages with strategic placement of logos, images, and call-to-actions to boost user engagement.
• Integration of social media channels and external data sources as required.

• Social media platforms for increased engagement.
• Analytics tools for monitoring traffic, engagement, and accessibility compliance.
• Security and performance monitoring systems.
• Existing multimedia repositories and external data sources as needed.

• Scalability to support increased traffic and content growth over time.
• High performance with fast load times across devices (targeting under 3 seconds load time).
• Accessibility compliance with ADA standards and WCAG guidelines.
• Data security and integrity during migration and operation.
• Support for future feature expansion with modular, maintainable architecture.

The upgraded platform is expected to significantly enhance user engagement by increasing session duration, content interaction, and program applications. It aims to boost web traffic and donations while streamlining content management for administrators. Achieving these objectives could lead to measurable increases in event participation, program enrolment, and overall visibility of the organization’s mission, securing stronger stakeholder support and funding opportunities.