The client’s existing insurance website was outdated, difficult to navigate, incompatible with multiple browsers, and failed to efficiently support key customer activities such as applying for insurance, managing policies, submitting claims, and making payments. This led to customer frustration, delayed claims processing, and hindered engagement, necessitating a comprehensive platform refresh to improve usability and security.
A large insurance provider seeking to enhance their digital presence and customer experience through a comprehensive website modernization.
The new platform aims to significantly improve customer engagement and satisfaction by providing an intuitive and efficient online experience. Expected outcomes include increased online application rates, faster claims processing, enhanced data security, and overall reduction in customer complaints related to usability. The phased development approach fosters trust and delivers measurable improvements in system stability and user satisfaction.