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Modernizing Insurance Claims and Customer Engagement Platform
  1. case
  2. Modernizing Insurance Claims and Customer Engagement Platform

Modernizing Insurance Claims and Customer Engagement Platform

saritasa.com
Insurance
Financial services
Business services

Challenges with Outdated Digital Infrastructure Impacting Customer Satisfaction

The client’s existing insurance website was outdated, difficult to navigate, incompatible with multiple browsers, and failed to efficiently support key customer activities such as applying for insurance, managing policies, submitting claims, and making payments. This led to customer frustration, delayed claims processing, and hindered engagement, necessitating a comprehensive platform refresh to improve usability and security.

About the Client

A large insurance provider seeking to enhance their digital presence and customer experience through a comprehensive website modernization.

Goals for Enhancing Digital Insurance Platform Performance and User Experience

  • Redesign and modernize the existing insurance website with a focus on improved usability and aesthetics.
  • Implement a secure, responsive frontend aligned with customer workflows, including applying for insurance, policy management, claims submission, and payments.
  • Adopt a modular approach by breaking the development into smaller, manageable phases to build trust and ensure quality delivery.
  • Integrate the new frontend with existing backend systems and APIs to ensure seamless data flow and operational continuity.
  • Enhance platform security to meet current industry standards, safeguarding customer data and transactions.
  • Develop an intuitive quoting tool with options for quick and comprehensive insurance applications to streamline onboarding.

Core Functional Capabilities of the Insurance Platform

  • Responsive, modern website design with intuitive navigation and real-time access to key customer actions.
  • Frontend development using a robust JavaScript framework (e.g., Angular) for dynamic content and seamless user interactions.
  • Integration with existing backend systems via secure APIs to handle data exchange for applications, policies, claims, and payments.
  • A flexible quoting tool featuring both quick quote forms and detailed application forms to facilitate user engagement.
  • Security enhancements to protect sensitive customer data and ensure compliance with industry standards.
  • Phased delivery approach, including initial UI/UX design followed by frontend development and backend integration.

Recommended Technologies and Architectural Components

Angular for frontend development
RESTful API integrations with existing backend systems
Responsive web design frameworks
Secure authentication and data encryption protocols

External System and Data Service Integrations

  • Existing backend databases and APIs for policy, claims, and payment processing
  • Third-party vendor systems for backend maintenance and data Fortification
  • Security services for user authentication and data protection

Performance, Security, and Scalability Standards

  • Website compatibility across all major browsers and devices
  • Secure data handling, encryption, and access controls
  • System scalability to accommodate increased user load and data volume
  • High performance with fast load times and responsive interactions

Projected Business Benefits from Website Modernization

The new platform aims to significantly improve customer engagement and satisfaction by providing an intuitive and efficient online experience. Expected outcomes include increased online application rates, faster claims processing, enhanced data security, and overall reduction in customer complaints related to usability. The phased development approach fosters trust and delivers measurable improvements in system stability and user satisfaction.

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