Modernizing E-Commerce Platform with React and SAP Commerce for Enhanced Customer Engagement

A major retail organization faces limitations with its existing eCommerce platform built on traditional JSP technology, resulting in slow load times, limited features, and poor media optimization. The company aims to elevate its online shopping experience to match brick-and-mortar service excellence, requiring a comprehensive platform overhaul to improve performance, functionality, and personalization while integrating modern frontend and backend technologies.

A large retail chain with a nationwide presence seeking to upgrade its online shopping experience and improve customer engagement through digital transformation.

• Achieve a 20% to 30% increase in organic website traffic through improved platform usability and SEO optimization.
• Enhance website performance with faster load times, optimized media handling, and efficient server-side processing.
• Develop a modern, intuitive, and customer-centric user interface using contemporary frontend technologies.
• Implement personalized product recommendations and geolocation features to boost customer engagement and conversion.
• Streamline data integration with a unified backend system to ensure consistent customer data management.
• Facilitate scalable and maintainable architecture supporting future feature expansion.

• Migration of existing platform to React for rich, dynamic, and reusable user interface components.
• Redesign of backend logic to support RESTful APIs for seamless data exchange with the frontend.
• Integration of geolocation services to customize customer experiences based on geographic location.
• Implementation of personalized product recommendation algorithms based on user attributes and preferences.
• Media optimization and management tools to enhance load times and visual quality.
• Consolidation of customer data into a unified system for personalized marketing and service delivery.
• Inclusion of order management, payment processing, customer support, and marketing modules.

• Customer data management systems to centralize user profiles and preferences.
• Media hosting and optimization services.
• Geolocation service providers for location-based personalization.
• Payment gateways and order processing systems.
• Marketing platforms for personalized campaigns and analytics.

• System scalability to handle an increase of at least 30% in website traffic post-launch.
• High-performance computing to ensure page load times under 3 seconds under normal load conditions.
• Robust security measures to protect customer data and financial transactions in compliance with relevant regulations.
• Maintainability and ease of updates through modular component design and standardized code practices.
• Availability of 99.9% uptime for critical eCommerce service components.

The new platform aims to significantly improve user engagement and conversion rates, with a targeted 20% to 30% increase in organic traffic. Enhanced website performance and personalized features are expected to drive higher customer satisfaction and loyalty, ultimately increasing revenue and maintaining the company's competitive edge in the retail sector.