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The client faced significant technological challenges including ineffective process automation, outdated tech stacks, inconsistent online presence across brands, and underperforming e-commerce assets. Their fragmented infrastructure hindered operational efficiency and customer experience across both B2B and B2C segments.
A large enterprise operating multiple eyewear brands with integrated B2B and B2C sales channels, including online platforms and physical retail locations
Anticipated improvements include 30%+ increase in online sales, 40% reduction in manual workflows, 20%+ B2B customer base growth, 70% faster order processing, and 2x faster page load speeds. The modernized infrastructure will support future expansion while maintaining operational continuity during digital transformation.