The client operates a legacy video platform with limited functionality and outdated technology, which hampers user experience and scaling efforts. They require migrating to a modern technology stack that maintains existing features while enabling expansion, including support for TV remote control input and displaying videos on set-top boxes.
A mid-sized entertainment and media company seeking to upgrade their existing video streaming platform to a modern, scalable, and feature-rich solution.
By migrating to a modern React JS-based platform with enriched functionality, the client aims to increase their user base by approximately 11%, improve user engagement through enhanced features, and establish a scalable infrastructure capable of supporting future growth and device compatibility.