The client operates with an outdated digital system exhibiting poor performance, limited scalability, and challenging maintenance processes. The existing platform struggles to handle increasing user load, has inefficient API and database operations, and lacks modern UX/UI design. Additionally, the client needs a secure, scalable hosting environment and a mobile app to support 'mobile-first' user engagement, including membership management and event tracking.
A national sports governing body seeking to upgrade its digital infrastructure, including website and mobile applications, to better serve athletes, coaches, and event managers through improved performance, user experience, and scalability.
By implementing the modernized platform, the client anticipates significantly enhanced operational efficiency, with smoother event management, faster system performance, and improved user engagement. Objective performance improvements include reducing load times, optimizing database interactions, and ensuring system stability under increasing traffic. The mobile app will facilitate better audience engagement and member management, contributing to higher participation rates and community growth.