Modernized Review Management Platform with Real-Time Analytics and Enhanced User Engagement

The client’s existing review management platform was built on an early version of Angular, resulting in maintenance difficulties, performance issues, and limited scalability. As user demand grew, the platform required new features and improved user experience. The outdated technology stack led to frequent page reloads, high cache issues, and sluggish response times, negatively impacting customer engagement and operational efficiency. Additionally, there was no integrated visualization of multi-source review data, hampering insightful analysis and strategic decision-making.

A mid-sized marketing software provider offering platforms for gathering, managing, and analyzing customer reviews and ratings from multiple sources.

• Migrate the existing platform to a modern, scalable frontend technology stack to enable seamless maintenance and future upgrades.
• Implement real-time data updates to improve responsiveness and user experience, aiming for a 2x reduction in response time.
• Develop a comprehensive visualization dashboard to analyze data from 27 sources across 72 metrics, updated in real time.
• Enable the creation and verification of business review accounts via Google My Business integration, facilitating local search visibility.
• Establish an agile development cycle releasing new features every 2–3 weeks to quickly adapt to market needs and user feedback.

• Migration of the existing platform to a React.js-based architecture with support for incremental, downtime-free updates.
• Implementation of a data fetching layer utilizing SWR or equivalent for automatic, real-time data updates without page reloads.
• Creation of an interactive dashboard with configurable and resizable charts visualizing reviews from multiple sources and metrics, using charting libraries like Highcharts.
• Development of a drag-and-drop interface for customizing visualization layouts.
• Integration with Google My Business API to enable creation, verification, and filtering of business accounts and reviews based on location.
• Responsive design ensuring optimal performance across devices and screen sizes.

• Google My Business API for account creation, review verification, and location filtering
• Multiple review sources APIs for data aggregation
• Analytics tools for performance monitoring

• System should support real-time data updates from 27 sources with minimal latency.
• Platform should be scalable to handle increasing data volume and user load.
• High availability with zero downtime deployment capabilities.
• Secure data handling complying with relevant privacy standards.
• Response time optimized to be twice as fast as previous system performance.

The upgraded platform aims to enable the client to more efficiently manage and analyze customer reviews, reducing response times by 2x and supporting faster feature releases every 2–3 weeks. The real-time visualization of aggregated review data from multiple sources will facilitate strategic insights and informed decision-making. Integrating with Google My Business will enhance local visibility for client businesses, expanding their reach to broader audiences and improving overall customer engagement.