Development of a Custom Content Management and Personalization Platform for Media Organizations

The organization is experiencing a decline in traditional revenue streams and aims to improve content relevance and personalization across multiple outlets. Existing CMS systems are inadequate for their scale and complexity, leading to delays and inefficiencies in content publishing, metadata management, and cross-outlet workflows, ultimately hindering audience engagement and monetization efforts.

A large media group with multiple local news outlets seeking to enhance content creation, metadata management, and personalization capabilities.

• Enable efficient attachment, storage, and management of article metadata such as topics, geolocation, paywall status, and publication time to fuel personalization analytics.
• Reduce time-to-publish by implementing dynamic visual editing, drag-and-drop workflows, and real-time content previews.
• Facilitate cross-outlet workflows allowing journalists to publish drafts simultaneously to multiple news channels.
• Integrate the content management system with existing subscription and distribution data platforms to enhance personalization and monetization.
• Achieve increased user engagement metrics, aiming for at least 10% growth in reader interaction and content relevance.
• Secure funding or grants supporting the development of the reporters' ecosystem and content automation.

• Rich text editor supporting customization and rich media attachments, with drag-and-drop functionality.
• Media library for managing visual assets and real-time search with visual previews.
• Interactive maps for attaching geolocation data to articles.
• Automated topic suggestion engine based on content analysis.
• Advanced search for retrieving articles, media assets, and user settings.
• Cross-newsroom workflow support for draft review, approval, and distribution.
• Integration modules for existing subscription management and analytics platforms.
• User settings dashboard allowing personalized content preferences and outlet selection.

• Subscription management system
• Analytics and data platform for personalization
• Media asset management systems
• Workflow and review process tools

• System scalability to support 500+ journalists and multiple outlets
• High availability with minimal downtime
• Real-time data processing capabilities
• Secure user authentication and access control
• Robust testing and deployment pipelines for stable releases

The implementation of the custom, metadata-driven content management system is projected to increase audience engagement by at least 10%, streamline content creation and publishing workflows, enhance personalization for readers, and support the organization’s revenue growth through improved subscription and advertising monetization efforts, thereby enabling sustainable digital evolution for the media organization.