The client’s existing blog platform is outdated, causing a confusing user experience and limiting engagement opportunities, especially in capturing leads and supporting international audiences. Additionally, the platform struggles with slow load times, poor responsiveness across devices, and limited multilingual support, hindering global content reach and SEO performance.
A large, globally active technology company seeking to improve their corporate communications and content engagement through a scalable, multilingual blog platform.
The new platform aims to significantly increase international traffic and engagement, with a targeted 90% growth in global visitors. Lead conversion rates are expected to triple through optimized CTAs and improved user journey design. Load times are projected to decrease by at least 70%, enhancing overall user experience and reducing bounce rates. These improvements will collectively support the client's ongoing content strategy, brand visibility, and lead generation efforts.