The client operates within a highly technical and niche market, relying on an outdated website and complex, hardcoded inventory database that hinder efficient management, content updates, and customer experience. The existing system's complexity requires specialized technical support for even simple changes, reducing agility and responsiveness in a competitive environment.
A mid-sized B2B eCommerce company specializing in industrial automation components, serving clients across various sectors such as biomedical, semiconductor manufacturing, and lab automation, with a focus on custom solutions.
The project aims to significantly enhance the customer experience through a modern, easy-to-navigate website and portal, streamline inventory management to reduce manual workload and errors, and enable quick content updates. Expected outcomes include increased online sales, faster order processing, reduced dependence on technical support for website updates, and improved operational efficiency with real-time inventory visibility.