Modernized eCommerce Platform for Fashion Retail with Enhanced Performance and User Experience

The client is operating with an outdated eCommerce platform that limits scalability and performance, resulting in sluggish load times and poor user experience. The existing system lacks integration capabilities with external business systems such as ERP, CRM, or PIM, constraining operational efficiency. Additionally, reliance on numerous third-party extensions creates compatibility issues during platform upgrades, hindering agility and future growth.

A mid-to-large scale fashion retailer seeking to revamp its online storefronts to improve customer engagement, operational efficiency, and scalability.

• Improve website performance by at least 45%, reducing load times significantly to enhance user engagement.
• Develop multiple B2C storefronts tailored for key markets to expand global reach.
• Achieve rapid business impact with initial sales exceeding AUD 50,000 within the first week post-launch.
• Enhance user experience through redesigned interfaces utilizing modern page building tools.
• Reduce dependency on third-party extensions by leveraging out-of-the-box platform features to streamline system stability and upgrades.
• Optimize search engine visibility through comprehensive SEO strategies, increasing organic traffic.
• Integrate robust analytics tools to monitor user behavior and website performance for ongoing improvement.
• Establish a scalable and adaptable infrastructure to support future growth and feature expansion.

• MultiStorefront Development: Creation of multiple B2C storefronts for targeted markets, including a dedicated storefront for key international regions.
• Source Code Reuse: Utilization of existing compatible codebases to accelerate development and ensure feature consistency.
• UI/UX Enhancements: Rebuilding user interfaces with advanced page builder tools for improved aesthetics and usability.
• SEO Optimization: Implementing best practices for search engine ranking and visibility.
• Extension Minimization: Leveraging native platform functionalities to reduce reliance on third-party extensions and enhance stability.
• Analytics Integration: Embedding tools like Google Analytics to track traffic, user flow, and engagement metrics.
• Workflow Optimization: Streamlining customer journey workflows to increase conversion rates and operational efficiency.

• Analytics tools (e.g., Google Analytics) for data-driven decision making
• Potential future integrations with ERP, CRM, PIM systems (planned but not immediate)

• Performance improvements targeting at least a 45% enhancement and a 70% reduction in page load time
• High scalability to support increased traffic and future expansion
• Platform stability and compatibility during upgrades without extension conflicts
• Responsive and accessible UI across devices

The redesigned eCommerce platform is expected to deliver a minimum of 45% performance improvement and a 70% reduction in load times, resulting in increased customer engagement and a 20% boost in customer acquisition. The platform’s scalable architecture will support future growth, while streamlined workflows and enhanced UX will lead to higher conversion rates and organic traffic growth, ultimately driving stronger revenue results and operational efficiency.