An automotive trade organization operates a legacy ColdFusion web application that no longer aligns with current business processes, data management needs, and user expectations. Challenges include maintaining data integrity for dealer networks, streamlining event registration, automating workflows, and ensuring scalability. Additionally, there is limited support for modern features, and the existing system hampers operational efficiency and content management.
A regional automotive trade association managing dealer networks, events, and member services seeking to upgrade their digital infrastructure for improved efficiency and user experience.
The new cloud-based SPA is expected to significantly enhance operational efficiencies, including a 6x increase in employee productivity, a tenfold improvement in event registration processes, and a 60% automation rate. Additionally, it will strengthen brand presence through a modern, dynamic website and enable real-time content management. The scalable, cost-effective cloud infrastructure will lower long-term IT expenses and support future growth.