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Modernize and Enhance University Digital Experience Platform
  1. case
  2. Modernize and Enhance University Digital Experience Platform

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Modernize and Enhance University Digital Experience Platform

axelerant.com
Education
Research
Higher Education

Information Accessibility and User Engagement Challenges

The University of East London's previous website on Sitecore lacked optimal performance, flexibility, and security, hindering efficient information discovery for students, researchers, and employers. A key challenge was providing a unified and personalized experience across various user groups regarding courses, admissions, careers, research, and immigration information. The university also needed a platform that could leverage data for personalized content delivery and enhance its search capabilities.

About the Client

A public university focused on careers-first education, research, and innovation, serving a diverse student body and aiming to prepare graduates for the future workforce.

Project Objectives

  • Develop a modern, intuitive, and accessible digital experience platform.
  • Enhance search functionality to improve information discovery.
  • Implement data-driven personalization to tailor user experiences.
  • Increase user engagement and enrollment rates.
  • Improve website stability, scalability, and security.
  • Enhance website accessibility to meet WCAG standards.

Functional Requirements

  • Powerful and customizable search functionality (integrated with machine learning).
  • Personalized content delivery based on user profiles and behavior.
  • Intuitive navigation and user interface.
  • Responsive design for optimal viewing on all devices.
  • User account management and authentication.
  • Integration with university systems (e.g., student information system, learning management system).
  • Content management system for easy content updates.

Preferred Technologies

Drupal
Acquia Cloud
Acquia Lift/Personalization
Funnelback
Site Studio
JavaScript Gecko forms

Required Integrations

  • Student Information System (SIS)
  • Learning Management System (LMS)
  • CRM
  • Social Media Platforms
  • Discover Uni (for CMA compliance)
  • Identity Management System (e.g., MiniOrange)

Key Non-Functional Requirements

  • Scalability to handle increasing traffic and data volume.
  • High availability and reliability.
  • Robust security measures to protect user data.
  • Accessibility compliance (WCAG 2.1 AA or higher).
  • Performance optimization for fast page load times.

Expected Business Impact

The project is expected to significantly improve student engagement, increase enrollment rates, enhance research visibility, and improve the overall user experience for all stakeholders. The modernized platform will position the University of East London as a leader in digital education and research, contributing to its strategic goals of growth, innovation, and inclusivity.

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