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Modernization of Sunar's Digital Presence with Enhanced Customer Engagement Features

moravio.com

Consumer products & services

Food & Beverage

Advertising & marketing

Challenges in Digital Modernization and Customer Engagement

Sunar's outdated website required modernization to maintain relevance in the digital age, while the need for interactive customer competitions demanded scalable microsite solutions that could consistently reinforce brand identity across multiple platforms.

About the Client

A legacy Czech consumer products company specializing in health-focused goods since 1936, seeking to enhance digital engagement while maintaining brand heritage

Digital Transformation Goals

Modernize main website architecture for improved user experience
Develop modular microsite framework for marketing campaigns
Enhance customer engagement through interactive competition platforms
Maintain consistent brand identity across all digital assets

Core System Requirements

Responsive website redesign with legacy brand elements
Template-based microsite generation system
User registration and competition management portal
Content management system for dynamic updates
Analytics dashboard for engagement tracking

Technology Stack

HTML5

CSS3

JavaScript

React.js

Node.js

WordPress (for CMS)

System Integrations

CRM system integration for customer data
Payment gateway for competition entries
Social media APIs for sharing functionality

Performance Criteria

Cross-browser compatibility
Mobile-first design approach
Load time under 2 seconds
High-availability infrastructure
GDPR-compliant data handling

Expected Business Outcomes

Enhanced digital presence with 40% faster page load times, 25% increase in competition participation rates, and improved brand consistency across 100% of digital touchpoints, supporting Sunar's position as a market leader in Czech consumer products.