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Modernization of Sports Fan Engagement Platform

sda.company

Sports

Advertising & Marketing

Information Technology

Legacy Application Modernization Challenge

Existing hockey fan engagement app built on outdated Ionic framework suffers from poor performance, limited scalability, and maintenance difficulties. Platform requires modernization to support advanced features while maintaining 260,000+ user base and $25k monthly revenue.

About the Client

Sports technology company specializing in fan engagement platforms for hockey clubs and brands

Key Modernization Goals

Migrate application from Ionic to React Native framework
Enhance cross-platform performance for iOS and Android
Implement modern software architecture with improved maintainability
Expand community engagement features while preserving existing user base

Core Platform Capabilities

Club Profiles with historical data and team information
Real-time match updates and live scoring
Brand promotion marketplace with in-app advertising
Interactive discussion forums and polls
User subscription management system
Integrated messaging with group chat functionality

Technology Stack Requirements

React Native

Firebase

Redux

Node.js

External System Integrations

Payment gateway for in-app purchases
Third-party sports data APIs
Social media authentication
Push notification services

Operational Requirements

Support 40,000+ daily active users
Handle 1,800+ daily discussion posts
Ensure 99.9% uptime for live match coverage
Maintain GDPR-compliant data handling

Expected Business Impact of Platform Modernization

Projected 30% improvement in app performance metrics, 20% increase in user retention through enhanced engagement features, and 15% growth in monthly in-app revenue. Modern architecture will enable faster feature deployment and improved scalability for future expansion.