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Modernization of SaaS Marketing Automation Platform for Enhanced Scalability and User Experience

seven-pro.com

Advertising & marketing

eCommerce

Information technology

Challenges in Platform Scalability and User Experience

The existing platform experiences performance bottlenecks due to monolithic .NET architecture, limiting scalability for large audience volumes. Outdated frontend workflows create inefficiencies in campaign management, while the need for modern technology integration (Java microservices, real-time processing) remains unmet.

About the Client

A well-established SaaS company providing marketing automation tools to enterprise clients with large consumer audiences

Objectives for Platform Modernization

Migrate legacy .NET backend to Java-based microservices architecture
Implement real-time data processing capabilities
Enhance platform scalability to handle millions of users
Redesign user interface for improved workflow efficiency
Integrate modern marketing communication channels

Core System Functionalities

Multi-channel campaign orchestration (email, SMS, WhatsApp, PUSH)
Visual customer journey builder
Real-time analytics dashboard
Template management system
API-first integration framework

Modern Technology Stack Requirements

Java microservices architecture

Apache Kafka for event streaming

Apache Storm for real-time processing

Redis for caching

Elasticsearch for search capabilities

Required System Integrations

Email service providers (SendGrid, Amazon SES)
SMS gateway APIs
WhatsApp Business API
Mobile PUSH notification services
CRM systems (Salesforce, HubSpot)

Performance and Scalability Requirements

Support 10M+ concurrent user journeys
99.99% platform availability SLA
Sub-second response times for core operations
Horizontal scalability across AWS/GCP environments
GDPR-compliant data processing

Expected Business Impact of Platform Modernization

Enables 3x faster campaign deployment times, 50% reduction in infrastructure costs through microservices optimization, and improved client retention through enhanced user experience. The modernized platform will support enterprise clients with audience sizes exceeding 50 million users while maintaining sub-second response times.